Share of users watching online video content in the Nordics as of January 2024
In 2024, over 86 percent of all internet users in the Nordic countries watched some kind of video content each week. Danes preferred music, comedy, and tutorial video content. Norwegians watched more comedy, sport and product-review video content than the other Nordic countries, whereas Swedes watched more content in the categories educational, music tutorial, livestream, gaming, and influencer videos than the other countries.