Share of users watching online video content in the Nordics as of January 2024

Published by N. Ronàld, Oct 28, 2024

In 2024, over 86 percent of all internet users in the Nordic countries watched some kind of video content each week. Danes preferred music, comedy, and tutorial video content. Norwegians watched more comedy, sport and product-review video content than the other Nordic countries, whereas Swedes watched more content in the categories educational, music tutorial, livestream, gaming, and influencer videos than the other countries.

Share of internet users watching online video content weekly in the Nordic countries as of January 2024, by type

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Sources

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Release date

December 2023

Region

Denmark, Norway, Sweden

Survey time period

Q3 2023

Age group

16-64 years

Special properties

internet users who watch each kind of video every week

Supplementary notes

The source had no data on attitudes on ads from Finland or Iceland.

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Overview

4

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8

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7

Social video & UGC

8

Other video formats: live and mobile

5

Online video advertising

5

Spotlight: Children and video

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