During a May 2024 survey among marketers in the United States, around 62 percent reported using generative artificial intelligence (GenAI) to brainstorm new topics. Approximately 53 percent of respondents said they utilized it to summarize content, while 44 percent wrote article drafts with such tools. Furthermore, 11 percent reported not using GenAI tools.
Leading uses of generative artificial intelligence (GenAI) for content tasks among marketers in the United States as of May 2024
The question was phrased by the source as follows: "Do you use generative AI tools to assist with any of these content tasks? (Select all that apply.)"
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Content Marketing Institute. (September 17, 2024). Leading uses of generative artificial intelligence (GenAI) for content tasks among marketers in the United States as of May 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1499288/uses-genai-content-marketing-united-states/
Content Marketing Institute. "Leading uses of generative artificial intelligence (GenAI) for content tasks among marketers in the United States as of May 2024." Chart. September 17, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1499288/uses-genai-content-marketing-united-states/
Content Marketing Institute. (2024). Leading uses of generative artificial intelligence (GenAI) for content tasks among marketers in the United States as of May 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1499288/uses-genai-content-marketing-united-states/
Content Marketing Institute. "Leading Uses of Generative Artificial Intelligence (Genai) for Content Tasks among Marketers in The United States as of May 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1499288/uses-genai-content-marketing-united-states/
Content Marketing Institute, Leading uses of generative artificial intelligence (GenAI) for content tasks among marketers in the United States as of May 2024 Statista, https://www.statista.com/statistics/1499288/uses-genai-content-marketing-united-states/ (last visited November 22, 2024)
Leading uses of generative artificial intelligence (GenAI) for content tasks among marketers in the United States as of May 2024 [Graph], Content Marketing Institute, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1499288/uses-genai-content-marketing-united-states/
