During a May 2024 survey among marketers in the United States, around 62 percent reported using generative artificial intelligence (GenAI) to brainstorm new topics. Approximately 53 percent of respondents said they utilized it to summarize content, while 44 percent wrote article drafts with such tools. Furthermore, 11 percent reported not using GenAI tools.
Leading uses of generative artificial intelligence (GenAI) for content tasks among marketers in the United States as of May 2024
The question was phrased by the source as follows: "Do you use generative AI tools to assist with any of these content tasks? (Select all that apply.)"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Content Marketing Institute. (September 17, 2024). Leading uses of generative artificial intelligence (GenAI) for content tasks among marketers in the United States as of May 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1499288/uses-genai-content-marketing-united-states/
Content Marketing Institute. "Leading uses of generative artificial intelligence (GenAI) for content tasks among marketers in the United States as of May 2024." Chart. September 17, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1499288/uses-genai-content-marketing-united-states/
Content Marketing Institute. (2024). Leading uses of generative artificial intelligence (GenAI) for content tasks among marketers in the United States as of May 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1499288/uses-genai-content-marketing-united-states/
Content Marketing Institute. "Leading Uses of Generative Artificial Intelligence (Genai) for Content Tasks among Marketers in The United States as of May 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1499288/uses-genai-content-marketing-united-states/
Content Marketing Institute, Leading uses of generative artificial intelligence (GenAI) for content tasks among marketers in the United States as of May 2024 Statista, https://www.statista.com/statistics/1499288/uses-genai-content-marketing-united-states/ (last visited December 22, 2024)
Leading uses of generative artificial intelligence (GenAI) for content tasks among marketers in the United States as of May 2024 [Graph], Content Marketing Institute, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1499288/uses-genai-content-marketing-united-states/
