In 2024, the attitudes toward online advertising among the selected Nordic countries were similar in some regards. Danish internet users were more inclined than Swedes and Norwegians to decline cookies, with almost 50 percent meaning that they declined cookies at least some of the time. Swedish internet users used ad blockers for some activities more often than respondents from Norway and Denmark. Norwegian respondents used a Virtual Private Network (VPN) for at least some online activities more often than users from the other Nordic countries.
Share of internet users attitudes toward ads and ad tracking in the Nordics as of January 2024, by country
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DataReportal. (December 31, 2023). Share of internet users attitudes toward ads and ad tracking in the Nordics as of January 2024, by country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1499271/share-of-internet-users-attitudes-on-ads-in-nordics/
DataReportal. "Share of internet users attitudes toward ads and ad tracking in the Nordics as of January 2024, by country." Chart. December 31, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1499271/share-of-internet-users-attitudes-on-ads-in-nordics/
DataReportal. (2023). Share of internet users attitudes toward ads and ad tracking in the Nordics as of January 2024, by country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1499271/share-of-internet-users-attitudes-on-ads-in-nordics/
DataReportal. "Share of Internet Users Attitudes toward Ads and Ad Tracking in The Nordics as of January 2024, by Country." Statista, Statista Inc., 31 Dec 2023, https://www.statista.com/statistics/1499271/share-of-internet-users-attitudes-on-ads-in-nordics/
DataReportal, Share of internet users attitudes toward ads and ad tracking in the Nordics as of January 2024, by country Statista, https://www.statista.com/statistics/1499271/share-of-internet-users-attitudes-on-ads-in-nordics/ (last visited December 22, 2024)
Share of internet users attitudes toward ads and ad tracking in the Nordics as of January 2024, by country [Graph], DataReportal, December 31, 2023. [Online]. Available: https://www.statista.com/statistics/1499271/share-of-internet-users-attitudes-on-ads-in-nordics/
