Electronics and tech shopping during festive season India 2024, by category

Published by A. Minhas, Nov 21, 2024

In a survey conducted in 2024, more than 30 percent of Indian consumers were planning to purchase mobile phones during the festive season. Home appliances were the second most favored purchase category among consumers. Moreover, more male consumers were interested in buying electronics in comparison to female consumers. 

Electronics and tech shopping during festive season in India as of September 2024, by category

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Release date

September 2024

Region

India

Survey time period

as of September 30, 2024

Number of respondents

3,480 respondents

Age group

20 years and older

Special properties

male respondents - 1827; female respondents - 1664

Method of interview

Online survey

Supplementary notes

Survey question: “What is Bharat planning to drive into the festive season with?”

Specific date of survey was not mentioned by the source.

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Statistics on " Festive season retail in India "

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Other statistics that may interest you Festive season retail in India

Overview

4

Festive season key insights

5

Leading retail segments

6

Key retailers

5

Spending intent

5

Consumer sentiments

5

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