Number of onlisubscriptions that consumers are paying for but not using in Italy 2024

Published by Daniela Coppola, Oct 21, 2024

A survey conducted in 2024 in Italy showed how many subscriptions consumers currently have but are not using. Over 40 percent of respondents stated they do not have any subscriptions that are not being used, followed by around 20 percent who have one, and over ten percent who have two unused subscriptions. Around 13 percent of respondents do not know whether they have any or how many. 

Number of unused online subscriptions consumers pay for in Italy in 2024

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Release date

July 2024

Region

Italy

Survey time period

February 2024

Number of respondents

376 to 1,529

Age group

18 years and older

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Overview

7

Pre-purchase behavior

4

Online purchases

6

Payment and delivery

6

Shopping trends

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Topics

Online shopping in ItalyInternet usage in ItalyE-commerce in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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