Perceived fairness of dynamic pricing in food delivery apps in Italy 2024

Published by Daniela Coppola, Oct 22, 2024

A survey conducted in 2024 in Italy showed that opinions are very split when it comes to the dynamic price of food delivery apps. A little over 40 percent consider the prices unfair, while around 40 percent think it is fair. Almost 20 percent did not know. Dynamic pricing is a strategy where the price of a product or service fluctuates based on factors like demand, supply, time, or customer behavior.

Perception of fairness in dynamic food delivery app pricing in Italy in 2024

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Release date

July 2024

Region

Europe, Italy

Survey time period

April 2024

Number of respondents

501 to 2,054

Age group

18 years and older

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