Share of shoppers on advertisement effectivity Australia Marc 2024, by household type

Published by
Christopher Hughes,
Oct 21, 2024

According to a survey conducted in March 2024, 13 percent of the respondents from Australia indicated they were already informed about advertisements on retail websites as well as on non-retail websites. At the same time, another 21 percent responded to being curious to find out more about advertisement on retail websites. Ads on social media seemed to be the least interesting for the questioned Australians. 

Percentage of shoppers who respond to advertising on different media types in Australia in March 2024, by household type

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Release date

May 2024

Region

Australia

Survey time period

March 2024

Number of respondents

500 respondents

Method of interview

Online survey

Supplementary notes

Original question: "In general, how do you feel about advertisements on various types of media?"

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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