In 2024, a YourView survey found that loyalty programs offering rewards and discounts were the most appealing gamification technique for shoppers in South Africa, with a share of 34 percent. Mobile apps with gamified features and social media engagement activities followed with 11 percent each.
Share of preferred gamification techniques when shopping in South Africa in 2024
no quotas applied with a natural fall-out across demographics
Supplementary notes
The survey question asked: "What gamification technique do you find most appealing when shopping?"
YourView is maintained and administered by KLA, which provides research services and insights to numerous South African companies, including blue chip clients in the financial services, telecommunications and FMCG industries.
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KLA. (June 9, 2024). Share of preferred gamification techniques when shopping in South Africa in 2024 [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1499123/share-of-preferred-gamification-techniques-when-shopping-in-south-africa/
KLA. "Share of preferred gamification techniques when shopping in South Africa in 2024." Chart. June 9, 2024. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1499123/share-of-preferred-gamification-techniques-when-shopping-in-south-africa/
KLA. (2024). Share of preferred gamification techniques when shopping in South Africa in 2024. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1499123/share-of-preferred-gamification-techniques-when-shopping-in-south-africa/
KLA. "Share of Preferred Gamification Techniques When Shopping in South Africa in 2024." Statista, Statista Inc., 9 Jun 2024, https://www.statista.com/statistics/1499123/share-of-preferred-gamification-techniques-when-shopping-in-south-africa/
KLA, Share of preferred gamification techniques when shopping in South Africa in 2024 Statista, https://www.statista.com/statistics/1499123/share-of-preferred-gamification-techniques-when-shopping-in-south-africa/ (last visited January 04, 2025)
Share of preferred gamification techniques when shopping in South Africa in 2024 [Graph], KLA, June 9, 2024. [Online]. Available: https://www.statista.com/statistics/1499123/share-of-preferred-gamification-techniques-when-shopping-in-south-africa/
