According to a survey conducted in August 2024, eight in ten U.S. parents surveyed said they would feel more comfortable buying beauty products for their children from brands that include warning labels on their products clarifying if they contain ingredients that are too strong for young skin. Seven in ten parents would also be more willing to make purchases from brands that have conducted clinical trials on teens and pre-teens to substantiate their claims of the products' impact on young skin and hair.
Factors that would make parents feel more comfortable buying a skincare product for their child in the United States in 2024
Characteristic
Share of respondents
Warning labels on products that may contain ingredients that are too strong for young skin
80%
Clinical & consumer claims substantiated using a panel of pre-teens & teens to measure impact on their skin & hair
71%
'Clean' products
63%
Transparency about the products' suitability for young skin
59%
Line of products specifically designed for young skin
56%
Education about the ingredients provided online or in-store by the brand
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Benchmarking Company. (September 23, 2024). Factors that would make parents feel more comfortable buying a skincare product for their child in the United States in 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1499114/parental-comfort-beauty-brands-for-teens/
Benchmarking Company. "Factors that would make parents feel more comfortable buying a skincare product for their child in the United States in 2024 ." Chart. September 23, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1499114/parental-comfort-beauty-brands-for-teens/
Benchmarking Company. (2024). Factors that would make parents feel more comfortable buying a skincare product for their child in the United States in 2024 . Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1499114/parental-comfort-beauty-brands-for-teens/
Benchmarking Company. "Factors That Would Make Parents Feel More Comfortable Buying a Skincare Product for Their Child in The United States in 2024 ." Statista, Statista Inc., 23 Sep 2024, https://www.statista.com/statistics/1499114/parental-comfort-beauty-brands-for-teens/
Benchmarking Company, Factors that would make parents feel more comfortable buying a skincare product for their child in the United States in 2024 Statista, https://www.statista.com/statistics/1499114/parental-comfort-beauty-brands-for-teens/ (last visited December 18, 2024)
Factors that would make parents feel more comfortable buying a skincare product for their child in the United States in 2024 [Graph], Benchmarking Company, September 23, 2024. [Online]. Available: https://www.statista.com/statistics/1499114/parental-comfort-beauty-brands-for-teens/
