While priceline.com.au generated one of the highest web traffics across popular beauty and cosmetics websites in Australia in September 2024 at over 1.78 million site visits, users of the pharmacy website viewed only an average of 2.75 pages per visit. While stylevana.com had a lower overall web traffic, it scored a higher page engagement rate, with an average of 7.81 pages per visit. Nonetheless, higher page visits in a single session does not necessarily equate to greater overall engagement, as more pages may have been viewed due to user difficulties in navigating web layouts and finding products.
Most visited beauty and cosmetics websites in Australia in September 2024, by pages per visit
*Note: popular retail website for buying beauty products but also sells products across other categories.
**Shows global average page visits to mecca.com. Australia accounts for 74.35 percent of total web traffic to mecca.com, with the remainder attributable to New Zealand (17.6 percent), United States (4.73 percent), United Kingdom (0.98 percent), Malaysia (0.55 percent), and Other (1.79 percent).
Release date is date of access.
According to the source, pages per visit is an engagement metric that calculates the average number of pages viewed by visitors during a single session on a site.
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Semrush. (October 17, 2024). Most visited beauty and cosmetics websites in Australia in September 2024, by pages per visit [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1499113/australia-top-beauty-websites-by-pages-per-visit/
Semrush. "Most visited beauty and cosmetics websites in Australia in September 2024, by pages per visit." Chart. October 17, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1499113/australia-top-beauty-websites-by-pages-per-visit/
Semrush. (2024). Most visited beauty and cosmetics websites in Australia in September 2024, by pages per visit. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1499113/australia-top-beauty-websites-by-pages-per-visit/
Semrush. "Most Visited Beauty and Cosmetics Websites in Australia in September 2024, by Pages per Visit." Statista, Statista Inc., 17 Oct 2024, https://www.statista.com/statistics/1499113/australia-top-beauty-websites-by-pages-per-visit/
Semrush, Most visited beauty and cosmetics websites in Australia in September 2024, by pages per visit Statista, https://www.statista.com/statistics/1499113/australia-top-beauty-websites-by-pages-per-visit/ (last visited November 21, 2024)
Most visited beauty and cosmetics websites in Australia in September 2024, by pages per visit [Graph], Semrush, October 17, 2024. [Online]. Available: https://www.statista.com/statistics/1499113/australia-top-beauty-websites-by-pages-per-visit/
