In 2024, out-of-home (OOH) media will account for an estimated 5.3 percent of total advertising spending worldwide, slightly up from 5.2 percent a year earlier. Despite the forecast increase, the share remains below 2019 pre-pandemic heights. Asia-Pacific (APAC) and Europe ranked among the world's top regions by OOH ad spend in 2023.
Out-of-home (OOH) advertising spending as a percentage of total ad media expenditures worldwide from 2019 to 2024
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World Out of Home Organization. (July 18, 2024). Out-of-home (OOH) advertising spending as a percentage of total ad media expenditures worldwide from 2019 to 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1499095/ooh-share-total-ad-spend-worldwide/
World Out of Home Organization. "Out-of-home (OOH) advertising spending as a percentage of total ad media expenditures worldwide from 2019 to 2024." Chart. July 18, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1499095/ooh-share-total-ad-spend-worldwide/
World Out of Home Organization. (2024). Out-of-home (OOH) advertising spending as a percentage of total ad media expenditures worldwide from 2019 to 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1499095/ooh-share-total-ad-spend-worldwide/
World Out of Home Organization. "Out-of-home (Ooh) Advertising Spending as a Percentage of Total Ad Media Expenditures Worldwide from 2019 to 2024." Statista, Statista Inc., 18 Jul 2024, https://www.statista.com/statistics/1499095/ooh-share-total-ad-spend-worldwide/
World Out of Home Organization, Out-of-home (OOH) advertising spending as a percentage of total ad media expenditures worldwide from 2019 to 2024 Statista, https://www.statista.com/statistics/1499095/ooh-share-total-ad-spend-worldwide/ (last visited November 22, 2024)
Out-of-home (OOH) advertising spending as a percentage of total ad media expenditures worldwide from 2019 to 2024 [Graph], World Out of Home Organization, July 18, 2024. [Online]. Available: https://www.statista.com/statistics/1499095/ooh-share-total-ad-spend-worldwide/
