In 2023, digital out-of-home (DOOH) media attracted over three-quarters (or 76 percent) of the amount invested in outdoor advertising in Australia. In the United Kingdom, the share stood slightly below two-thirds (65 percent). In Japan, the share reached 18 percent. Europe was the world region where DOOH had the highest penetration in total OOH ad spend in 2023.
Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures in the leading DOOH ad markets worldwide in 2023
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invidis consulting. (July 31, 2024). Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures in the leading DOOH ad markets worldwide in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1499091/dooh-share-top-markets-worldwide/
invidis consulting. "Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures in the leading DOOH ad markets worldwide in 2023." Chart. July 31, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1499091/dooh-share-top-markets-worldwide/
invidis consulting. (2024). Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures in the leading DOOH ad markets worldwide in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1499091/dooh-share-top-markets-worldwide/
invidis consulting. "Digital Out-of-home (Dooh) Advertising Spending as a Percentage of Total Outdoor Ad Expenditures in The Leading Dooh Ad Markets Worldwide in 2023." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1499091/dooh-share-top-markets-worldwide/
invidis consulting, Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures in the leading DOOH ad markets worldwide in 2023 Statista, https://www.statista.com/statistics/1499091/dooh-share-top-markets-worldwide/ (last visited December 22, 2024)
Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures in the leading DOOH ad markets worldwide in 2023 [Graph], invidis consulting, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1499091/dooh-share-top-markets-worldwide/
