In 2023, digital out-of-home (DOOH) advertising spending in mainland China amounted to 4.5 billion U.S. dollars, making it the leading market worldwide. The United States, Germany, and the United Kingdom followed with around 2.9 billion, 1.3 billion, and 1.1 billion dollars, respectively. The Asia-Pacific (APAC) region alone attracted over 20 billion ad dollars for OOH media in 2023; therefore, it was the world's top OOH region by ad expenditure.
Leading digital out-of-home (DOOH) advertising markets worldwide in 2023, by ad spending
(in billion U.S. dollars)
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invidis consulting. (July 31, 2024). Leading digital out-of-home (DOOH) advertising markets worldwide in 2023, by ad spending (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1499085/dooh-markets-ad-spending-worldwide/
invidis consulting. "Leading digital out-of-home (DOOH) advertising markets worldwide in 2023, by ad spending (in billion U.S. dollars)." Chart. July 31, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1499085/dooh-markets-ad-spending-worldwide/
invidis consulting. (2024). Leading digital out-of-home (DOOH) advertising markets worldwide in 2023, by ad spending (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1499085/dooh-markets-ad-spending-worldwide/
invidis consulting. "Leading Digital Out-of-home (Dooh) Advertising Markets Worldwide in 2023, by Ad Spending (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1499085/dooh-markets-ad-spending-worldwide/
invidis consulting, Leading digital out-of-home (DOOH) advertising markets worldwide in 2023, by ad spending (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1499085/dooh-markets-ad-spending-worldwide/ (last visited December 23, 2024)
Leading digital out-of-home (DOOH) advertising markets worldwide in 2023, by ad spending (in billion U.S. dollars) [Graph], invidis consulting, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1499085/dooh-markets-ad-spending-worldwide/
