Lego was the leading brand for building blocks in China in terms of online sales. In the 12 months ending in February 2024, the Danish plastic construction toy manufacturer accounted for 37.6 percent of the total building block sales value on China's four major e-commerce platforms, including Douyin, JD.com, Taobao, and Tmall. Nevertheless, it experienced a negative growth of 35.4 percent year-over-year, amidst intense competition from domestic brands.
Share of leading toy brands in the total sales value of building blocks on Douyin, JD.com, Taobao, and Tmall in China as of February 2024
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mktindex.com. (April 29, 2024). Share of leading toy brands in the total sales value of building blocks on Douyin, JD.com, Taobao, and Tmall in China as of February 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1498953/china-leading-building-block-brand-online-sales-share/
mktindex.com. "Share of leading toy brands in the total sales value of building blocks on Douyin, JD.com, Taobao, and Tmall in China as of February 2024." Chart. April 29, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1498953/china-leading-building-block-brand-online-sales-share/
mktindex.com. (2024). Share of leading toy brands in the total sales value of building blocks on Douyin, JD.com, Taobao, and Tmall in China as of February 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1498953/china-leading-building-block-brand-online-sales-share/
mktindex.com. "Share of Leading Toy Brands in The Total Sales Value of Building Blocks on Douyin, Jd.Com, Taobao, and Tmall in China as of February 2024." Statista, Statista Inc., 29 Apr 2024, https://www.statista.com/statistics/1498953/china-leading-building-block-brand-online-sales-share/
mktindex.com, Share of leading toy brands in the total sales value of building blocks on Douyin, JD.com, Taobao, and Tmall in China as of February 2024 Statista, https://www.statista.com/statistics/1498953/china-leading-building-block-brand-online-sales-share/ (last visited December 22, 2024)
Share of leading toy brands in the total sales value of building blocks on Douyin, JD.com, Taobao, and Tmall in China as of February 2024 [Graph], mktindex.com, April 29, 2024. [Online]. Available: https://www.statista.com/statistics/1498953/china-leading-building-block-brand-online-sales-share/
