Breakdown of the online building block market in China Q1 2022-Q4 2023, by platform

Published by
Xin Ou,
Oct 28, 2024

In the fourth quarter of 2023, Alibaba's e-commerce platforms Taobao and Tmall dominated China's online building block market. The duo contributed over 77 percent of the combined online sales value together with Douyin and JD.com. Meanwhile, JD.com saw a significant decrease in market share since 2022 to merely 13.3 percent in the fourth quarter of 2023.

Distribution of online sales value of toy building blocks in China from 1st quarter 2022 to 4th quarter 2023, by platform

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Release date

April 2024

Region

China

Survey time period

Q1 2022 to Q4 2023

Supplementary notes

The statistics covered only Douyin, JD.com, Taobao, and Tmall.

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Toy market in ChinaToy industry in the U.S.Retail industry in ChinaToy industry in CanadaToy market in Japan
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