YoY growth of toy sales volume on Tmall in China H1 2024, by category

Published by
Xin Ou,
Oct 18, 2024

In the first half of 2024, figurines recorded a year-over-year growth of 34.5 percent in sales volume on Alibaba's e-commerce platform Tmall in China, followed by blind boxes with a year-on-year growth rate of 31.4 percent. During that period, plush toys were the leading toy category in terms of sales revenue and sales volume. 

Year-over-year growth in the sales volume of toys on Tmall in China in 1st half 2024, by product category

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Release date

August 2024

Region

China

Survey time period

H1 2024

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