YoY growth of toy sales value on Tmall in China H1 2024, by category

Published by
Xin Ou,
Oct 18, 2024

In the first half of 2024, blind boxes recorded a year-over-year growth of 29.5 percent in sales value on Alibaba's e-commerce platform Tmall in China, making it the fastest-growing category of toys on that platform. Plush toys followed with a year-on-year growth rate of 22.7 percent while being the highest-grossing toy category during that period.

Year-over-year growth in the sales value of toys on Tmall in China in 1st half 2024, by product category

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Release date

August 2024

Region

China

Survey time period

H1 2024

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