During the opening weekend of the Premier League in the 2024/25 season, there were 29,145 gambling messages found across different broadcast formats in the United Kingdom. This represented an increase of 165 percent on the previous year. For both years, the majority of these came during match broadcasts, which had over 23 thousand individual messages on display in 2024.
Number of gambling adverts shown during the opening weekend of the Premier League in 2023 and 2024, by format
Areas where gambling messages were found included pitchside advertisements, shirt sponsors, and sponsor lead-ins. The latter refers to "segments linking commercial breaks and the main coverage outside of the "whistle-to-whistle" ban period."
*Methodology differed for the 2024/25 season, with the source noting that although the figure for that season appeared lower than the previous one, there were not necessarily less paid-in ads on social media.
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University of Bristol. (September 24, 2024). Number of gambling adverts shown during the opening weekend of the Premier League in 2023 and 2024, by format [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1498807/premier-league-gambling-adverts-media/
University of Bristol. "Number of gambling adverts shown during the opening weekend of the Premier League in 2023 and 2024, by format." Chart. September 24, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1498807/premier-league-gambling-adverts-media/
University of Bristol. (2024). Number of gambling adverts shown during the opening weekend of the Premier League in 2023 and 2024, by format. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1498807/premier-league-gambling-adverts-media/
University of Bristol. "Number of Gambling Adverts Shown during The Opening Weekend of The Premier League in 2023 and 2024, by Format." Statista, Statista Inc., 24 Sep 2024, https://www.statista.com/statistics/1498807/premier-league-gambling-adverts-media/
University of Bristol, Number of gambling adverts shown during the opening weekend of the Premier League in 2023 and 2024, by format Statista, https://www.statista.com/statistics/1498807/premier-league-gambling-adverts-media/ (last visited October 31, 2024)
Number of gambling adverts shown during the opening weekend of the Premier League in 2023 and 2024, by format [Graph], University of Bristol, September 24, 2024. [Online]. Available: https://www.statista.com/statistics/1498807/premier-league-gambling-adverts-media/
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