Premier League: number of gambling adverts shown during the opening weekend 2023-2024

Number of gambling adverts shown during the opening weekend of the Premier League in 2023 and 2024, by format

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Release date

September 2024

Region

United Kingdom

Survey time period

2023 and 2024

Supplementary notes

Areas where gambling messages were found included pitchside advertisements, shirt sponsors, and sponsor lead-ins. The latter refers to "segments linking commercial breaks and the main coverage outside of the "whistle-to-whistle" ban period."

*Methodology differed for the 2024/25 season, with the source noting that although the figure for that season appeared lower than the previous one, there were not necessarily less paid-in ads on social media.

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