In 2023, around 5.24 million people bought or consumed herbal liqueurs or digestive bitters in Germany. This was a slight decrease compared to the year before.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people in Germany who bought or consumed herbal liqueurs or digestive bitters (Jägermeister, Underberg, Fernet-Branca etc.) in the last 14 days from 2019 to 2023
(in millions)
Base: German-speaking population aged 14 years and older in private households with main place of residence in the Federal Republic of Germany.
Information on the total sample:
2019: 23,318 respondents, representing 70.60 million people.
2020: 23,191 respondents, representing 70.64 million people.
2021: 22,563 respondents, representing 70.54 million people.
2022: 23,015 respondents, representing 70.60 million people.
2023: 23,524 respondents, representing 70.08 million people.
Further information on methodology available here.
This question was asked during the survey in the following wording: "This list contains various beverages. Which of these have you personally drunk or bought in the last fourteen days? - Please just tell me the numbers."
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IfD Allensbach. (June 18, 2023). Number of people in Germany who bought or consumed herbal liqueurs or digestive bitters (Jägermeister, Underberg, Fernet-Branca etc.) in the last 14 days from 2019 to 2023 (in millions) [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1498757/liqueur-herbal-digestive-consumers-germany/
IfD Allensbach. "Number of people in Germany who bought or consumed herbal liqueurs or digestive bitters (Jägermeister, Underberg, Fernet-Branca etc.) in the last 14 days from 2019 to 2023 (in millions)." Chart. June 18, 2023. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1498757/liqueur-herbal-digestive-consumers-germany/
IfD Allensbach. (2023). Number of people in Germany who bought or consumed herbal liqueurs or digestive bitters (Jägermeister, Underberg, Fernet-Branca etc.) in the last 14 days from 2019 to 2023 (in millions). Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1498757/liqueur-herbal-digestive-consumers-germany/
IfD Allensbach. "Number of People in Germany Who Bought or Consumed Herbal Liqueurs or Digestive Bitters (Jägermeister, Underberg, Fernet-branca Etc.) in The Last 14 Days from 2019 to 2023 (in Millions)." Statista, Statista Inc., 18 Jun 2023, https://www.statista.com/statistics/1498757/liqueur-herbal-digestive-consumers-germany/
IfD Allensbach, Number of people in Germany who bought or consumed herbal liqueurs or digestive bitters (Jägermeister, Underberg, Fernet-Branca etc.) in the last 14 days from 2019 to 2023 (in millions) Statista, https://www.statista.com/statistics/1498757/liqueur-herbal-digestive-consumers-germany/ (last visited November 19, 2024)
Number of people in Germany who bought or consumed herbal liqueurs or digestive bitters (Jägermeister, Underberg, Fernet-Branca etc.) in the last 14 days from 2019 to 2023 (in millions) [Graph], IfD Allensbach, June 18, 2023. [Online]. Available: https://www.statista.com/statistics/1498757/liqueur-herbal-digestive-consumers-germany/
