In 2024, around 4.6 million people bought or consumed liqueur or creamy beverages in Germany. This was a decrease compared to the year before.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people in Germany who bought or consumed liqueur or creamy beverages in the last 14 days from 2019 to 2024
(in millions)
Base: German-speaking population aged 14 years and older in private households with main place of residence in the Federal Republic of Germany.
Information on the total sample:
2019: 23,318 respondents, representing 70.60 million people.
2020: 23,191 respondents, representing 70.64 million people.
2021: 22,563 respondents, representing 70.54 million people.
2022: 23,015 respondents, representing 70.60 million people.
2023: 23,524 respondents, representing 70.08 million people.
2024: 23,485 respondents, representing 70.48 million people.
Further information on methodology available here.
This question was asked during the survey in the following wording: "This list contains various beverages. Which of these have you personally drunk or bought in the last fourteen days? - Please just tell me the numbers."
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IfD Allensbach. (June 18, 2024). Number of people in Germany who bought or consumed liqueur or creamy beverages in the last 14 days from 2019 to 2024 (in millions) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1498752/liqueur-creamy-beverages-consumers-germany/
IfD Allensbach. "Number of people in Germany who bought or consumed liqueur or creamy beverages in the last 14 days from 2019 to 2024 (in millions)." Chart. June 18, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1498752/liqueur-creamy-beverages-consumers-germany/
IfD Allensbach. (2024). Number of people in Germany who bought or consumed liqueur or creamy beverages in the last 14 days from 2019 to 2024 (in millions). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1498752/liqueur-creamy-beverages-consumers-germany/
IfD Allensbach. "Number of People in Germany Who Bought or Consumed Liqueur or Creamy Beverages in The Last 14 Days from 2019 to 2024 (in Millions)." Statista, Statista Inc., 18 Jun 2024, https://www.statista.com/statistics/1498752/liqueur-creamy-beverages-consumers-germany/
IfD Allensbach, Number of people in Germany who bought or consumed liqueur or creamy beverages in the last 14 days from 2019 to 2024 (in millions) Statista, https://www.statista.com/statistics/1498752/liqueur-creamy-beverages-consumers-germany/ (last visited December 03, 2024)
Number of people in Germany who bought or consumed liqueur or creamy beverages in the last 14 days from 2019 to 2024 (in millions) [Graph], IfD Allensbach, June 18, 2024. [Online]. Available: https://www.statista.com/statistics/1498752/liqueur-creamy-beverages-consumers-germany/
