According to a survey conducted in the fourth quarter of 2023 in the Asia-Pacific region, about 45 percent of consumers said they were likely to spend more on nutrition and supplement products in the next 12 months, while a quarter of respondents expressed their willingness to increase spending on over-the-counter health products and weight management products.
Likelihood of increased health care spending by consumers in the Asia-Pacific region in the next 12 months as of 4th quarter 2023, by category
the survey was conducted across nine Asia-Pacific markets, including Australia, China, Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore, and Vietnam.Â
Supplementary notes
Survey question: "How have your spending habits changed over the past 12 months versus the year prior in the following consumer categories?" and "How do you expect your spending habits to change over the next 12 months versus the past year in the following consumer health categories?"
Figures show only respondents that were likely to spend more in the next 12 months across categories.
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Bain & Company. (April 2, 2024). Likelihood of increased health care spending by consumers in the Asia-Pacific region in the next 12 months as of 4th quarter 2023, by category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1498720/apac-likelihood-to-increase-spending-by-healthcare-consumers-by-category/
Bain & Company. "Likelihood of increased health care spending by consumers in the Asia-Pacific region in the next 12 months as of 4th quarter 2023, by category." Chart. April 2, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1498720/apac-likelihood-to-increase-spending-by-healthcare-consumers-by-category/
Bain & Company. (2024). Likelihood of increased health care spending by consumers in the Asia-Pacific region in the next 12 months as of 4th quarter 2023, by category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1498720/apac-likelihood-to-increase-spending-by-healthcare-consumers-by-category/
Bain & Company. "Likelihood of Increased Health Care Spending by Consumers in The Asia-pacific Region in The next 12 Months as of 4th Quarter 2023, by Category." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1498720/apac-likelihood-to-increase-spending-by-healthcare-consumers-by-category/
Bain & Company, Likelihood of increased health care spending by consumers in the Asia-Pacific region in the next 12 months as of 4th quarter 2023, by category Statista, https://www.statista.com/statistics/1498720/apac-likelihood-to-increase-spending-by-healthcare-consumers-by-category/ (last visited November 21, 2024)
Likelihood of increased health care spending by consumers in the Asia-Pacific region in the next 12 months as of 4th quarter 2023, by category [Graph], Bain & Company, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1498720/apac-likelihood-to-increase-spending-by-healthcare-consumers-by-category/
