Champagne and sparkling wine consumers Germany

In 2023, around 15.9 million people bought or consumed champagne/ sparkling wine in Germany. This was a slight increase compared to the year before. Figures fluctuated during the timeline presented. Reasons may vary, whether due to health-based consumer considerations or simply increased food and beverage prices in recent years.

The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people in Germany who bought or consumed sparkling wine/ champagne in the last 14 days from 2019 to 2023 (in millions)

Characteristic	Number of people in millions
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Release date

June 2023

More information

Region

Germany

Survey time period

2019 bis 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:

Base: German-speaking population aged 14 years and older in private households with main place of residence in the Federal Republic of Germany.

Information on the total sample:

2019: 23,318 respondents, representing 70.60 million people.

2020: 23,191 respondents, representing 70.64 million people.

2021: 22,563 respondents, representing 70.54 million people.

2022: 23,015 respondents, representing 70.60 million people.

2023: 23,524 respondents, representing 70.08 million people.

Further information on methodology available here.

This question was asked during the survey in the following wording: "This list contains various beverages. Which of these have you personally drunk or bought in the last fourteen days? - Sparkling wine/ champagne."

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