Impact of data privacy laws on cookie-based advertising in the U.S. 2024

Published by Statista Research Department, Oct 25, 2024

During a 2024 survey among advertising decision-makers at brands, agencies, and publishers from the United States, 43 percent of respondents stated that privacy laws accelerated their plans to reduce reliance on cookies; 14 percent said their organizations had already implemented a fully cookie-free approach.

Impact of data privacy laws on cookie-based advertising in the United States as of July 2024

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Release date

September 2024

Region

United States

Survey time period

July 2024

Number of respondents

>200

Special properties

among advertising decision-makers at brands, agencies, and publishers

Method of interview

Online survey

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Topics

Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
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