During a survey among marketers in Germany published in September 2024, around 49 percent of respondents stated that a clearer understanding of how programmatic digital out-of-home (prDOOH) fits within an omnichannel campaign would help them learn more about the format. The same share of respondents mentioned training on the benefits of programmatic in DOOH would also contribute to them learning more about it.
Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in Germany as of August 2024
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VIOOH. (September 17, 2024). Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in Germany as of August 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1498542/leading-elements-understand-prdooh-marketers-germany/
VIOOH. "Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in Germany as of August 2024." Chart. September 17, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1498542/leading-elements-understand-prdooh-marketers-germany/
VIOOH. (2024). Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in Germany as of August 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1498542/leading-elements-understand-prdooh-marketers-germany/
VIOOH. "Leading Elements That Would Help Marketers Learn More about Programmatic Digital Out-of-home (Prdooh) Advertising According to Professionals in Germany as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1498542/leading-elements-understand-prdooh-marketers-germany/
VIOOH, Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in Germany as of August 2024 Statista, https://www.statista.com/statistics/1498542/leading-elements-understand-prdooh-marketers-germany/ (last visited December 23, 2024)
Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in Germany as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1498542/leading-elements-understand-prdooh-marketers-germany/