During a survey among marketers in France published in the second half of 2024, approximately 38 percent said situational data would help them learn more about programmatic digital out-of-home (prDOOH) advertising. Around 36 percent of respondents cited the ability to buy packages, more cost efficiency from the market, and more behavioral data.
Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in France as of August 2024
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VIOOH. (September 17, 2024). Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in France as of August 2024 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1498539/leading-elements-understand-prdooh-marketers-france/
VIOOH. "Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in France as of August 2024." Chart. September 17, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1498539/leading-elements-understand-prdooh-marketers-france/
VIOOH. (2024). Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in France as of August 2024. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1498539/leading-elements-understand-prdooh-marketers-france/
VIOOH. "Leading Elements That Would Help Marketers Learn More about Programmatic Digital Out-of-home (Prdooh) Advertising According to Professionals in France as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1498539/leading-elements-understand-prdooh-marketers-france/
VIOOH, Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in France as of August 2024 Statista, https://www.statista.com/statistics/1498539/leading-elements-understand-prdooh-marketers-france/ (last visited November 23, 2024)
Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in France as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1498539/leading-elements-understand-prdooh-marketers-france/
