TV and video streaming viewers' attitudes toward advertisements in the U.S. 2024

Published by
Michele Majidi,
Oct 15, 2024

During a September 2024 online survey among adults in the United States, 76 percent said they would like to see ads better targeted to their interests. Around 63 percent credited to an ad they saw their purchase of a product or service they had been unaware of, while 61 percent stated ads' frequency made them less likely to want to purchase from the advertiser.

TV and video streaming viewers' attitudes toward advertisements in the United States as of September 2024

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

October 2024

Region

United States

Survey time period

September 10 to 12, 2024

Number of respondents

2,079 respondents

Age group

18 years and older

Special properties

1,921 of the respondents watched TV or content on streaming services

Method of interview

Online survey

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Free ad-supported streaming TV advertising in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Free ad-supported streaming TV advertising in the United States

Overview

4

Advertising spending

4

Market leaders

6

Consumer insights

6

Further Content: You might find this interesting as well

Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.