As of May 2024, approximately 40 percent of chief marketing officers (CMOs) surveyed across North America and Northern and Western Europe included chief financial officers (CFOs) among the individuals or groups most skeptical of marketing's value at their companies. Chief executive officers (CEOs) or their equivalents followed closely, mentioned by 39 percent of respondents. Around 30 percent of the responding CMOs selected people employed at marketing functions.
Individuals or groups most skeptical of marketing's value at their companies according to chief marketing officers (CMOs) in North America and Northern and Western Europe as of May 2024
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Gartner. (September 17, 2024). Individuals or groups most skeptical of marketing's value at their companies according to chief marketing officers (CMOs) in North America and Northern and Western Europe as of May 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1498522/skepticism-marketing-companies/
Gartner. "Individuals or groups most skeptical of marketing's value at their companies according to chief marketing officers (CMOs) in North America and Northern and Western Europe as of May 2024." Chart. September 17, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1498522/skepticism-marketing-companies/
Gartner. (2024). Individuals or groups most skeptical of marketing's value at their companies according to chief marketing officers (CMOs) in North America and Northern and Western Europe as of May 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1498522/skepticism-marketing-companies/
Gartner. "Individuals or Groups Most Skeptical of Marketing's Value at Their Companies According to Chief Marketing Officers (Cmos) in North America and Northern and Western Europe as of May 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1498522/skepticism-marketing-companies/
Gartner, Individuals or groups most skeptical of marketing's value at their companies according to chief marketing officers (CMOs) in North America and Northern and Western Europe as of May 2024 Statista, https://www.statista.com/statistics/1498522/skepticism-marketing-companies/ (last visited December 21, 2024)
Individuals or groups most skeptical of marketing's value at their companies according to chief marketing officers (CMOs) in North America and Northern and Western Europe as of May 2024 [Graph], Gartner, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1498522/skepticism-marketing-companies/
