Sustainable fashion habits of consumers in selected countries 2024

Published by Statista Research Department, Oct 15, 2024

According to a survey conducted in 2022, over 70 percent of consumers shared that they were concerned about sustainability when making fashion purchases. Just three percent answered that they would pay a premium for sustainbly produced clothing.

Sustainable fashion purchase habits of consumers in selected countries in 2024

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Release date

March 2024

Region

Afghanistan, Brazil, China, France, Germany, India, Italy, Japan, United States

Survey time period

2022

Number of respondents

19,000 respondents

Special properties

Share of consumers at various stages

Supplementary notes

Based on BCG climate and sustainability consumer survey conducted in 2022.

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Overview

7

Environmental impact

6

Action taken by fashion companies

6

Brand transparency

4

Consumer attitudes

5

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Topics

Sustainable fashion worldwideApparel market in the U.S.Apparel market worldwide Sustainable food industry Fast fashion in Europe
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