AI usage in ecommerce marketing worldwide 2024

Published by Statista Research Department, Oct 27, 2024

During a 2024 survey, it was found that customer service and support were the leading application of artificial intelligence in ecommerce marketing, named by 37 percent of responding ecommerce marketers from Australia, France, New Zealand, the United Kingdom (UK), and the United States. Data analysis and image generation ranked second, both mention by 36 percent of respondents.

Usage of artificial intelligence (AI) among ecommerce marketers worldwide as of February 2024

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Release date

October 2024

Region

Worldwide

Survey time period

February 2024

Special properties

among ecommerce marketers from Australia, France, New Zealand, the United Kingdom (UK), and the United States

Supplementary notes

The source does not provide information on the number of survey respondents.

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Topics

E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
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