In 2024, Amazon Prime's Big Deal Days event was on October 8th and 9th. Already before then, 95 percent of shoppers were aware of the sale event in the United States. Another 59 percent had already shopped during Prime Day in July of the same year.
Share of Amazon shoppers participating to Prime Big Deal Days in the United States in 2024
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Numerator. (October 9, 2024). Share of Amazon shoppers participating to Prime Big Deal Days in the United States in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1498433/amazon-prime-big-deal-days-participation-united-states/
Numerator. "Share of Amazon shoppers participating to Prime Big Deal Days in the United States in 2024." Chart. October 9, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1498433/amazon-prime-big-deal-days-participation-united-states/
Numerator. (2024). Share of Amazon shoppers participating to Prime Big Deal Days in the United States in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1498433/amazon-prime-big-deal-days-participation-united-states/
Numerator. "Share of Amazon Shoppers Participating to Prime Big Deal Days in The United States in 2024." Statista, Statista Inc., 9 Oct 2024, https://www.statista.com/statistics/1498433/amazon-prime-big-deal-days-participation-united-states/
Numerator, Share of Amazon shoppers participating to Prime Big Deal Days in the United States in 2024 Statista, https://www.statista.com/statistics/1498433/amazon-prime-big-deal-days-participation-united-states/ (last visited December 21, 2024)
Share of Amazon shoppers participating to Prime Big Deal Days in the United States in 2024 [Graph], Numerator, October 9, 2024. [Online]. Available: https://www.statista.com/statistics/1498433/amazon-prime-big-deal-days-participation-united-states/