Information sources influencing festive purchases in India 2024

Published by A. Minhas, Oct 16, 2024

In a survey conducted in 2024, about 54 percent of respondents were influenced by social media platforms such as Instagram and Facebook for festive purchases in India. Comparatively, about 44 percent were influenced by family and friends for festive shopping. 

Information sources influencing festive purchases in India as of September 2024

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Sources

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Release date

September 2024

Region

India

Survey time period

as of September 30, 2024

Number of respondents

3,480 respondents

Age group

20 years and older

Special properties

male respondents - 1827; female respondents - 1664

Method of interview

Online survey

Supplementary notes

Survey question: “What sources of information influence your festive season purchase decisions the most?”

Specific date of survey was not mentioned by the source.

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Statistics on " Festive season retail in India "

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Other statistics that may interest you Festive season retail in India

Overview

4

Festive season key insights

5

Leading retail segments

6

Key retailers

5

Spending intent

5

Consumer sentiments

5

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