Face washes and skin toners were in a close race as the skincare products deemed the most important by Japanese women, as revealed in a May 2024 survey. While around 31 percent of young respondents aged 15 to 24 years considered face washes the most essential skincare product, skin toners led the ranking for women aged 25 years and above.
Overall, products used for cleaning the skin dominated the ranking across all age groups.
Most important skincare products among women in Japan as of May 2024, by age group
only one answer was allowed; figures represent the five leading answers of each age group; missing figures for a product imply that the product was not in the top five of the respective age group
Method of interview
Online survey
Supplementary notes
Original question: "Among the skincare products you use, please choose the one that is the most important for you."
Age breakdown of respondents: 15 to 19 years: n=259 20 to 24 years: n=236Â 25 to 29 years: n=232Â 30 to 34 years: n=254Â 35 to 39 years: n=253Â 40 to 44 years: n=242Â 45 to 49 years: n=258Â 50 to 54 years: n=227
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Naris Cosmetics. (June 14, 2024). Most important skincare products among women in Japan as of May 2024, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1498350/japan-most-important-skincare-product-among-women-by-age/
Naris Cosmetics. "Most important skincare products among women in Japan as of May 2024, by age group." Chart. June 14, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1498350/japan-most-important-skincare-product-among-women-by-age/
Naris Cosmetics. (2024). Most important skincare products among women in Japan as of May 2024, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1498350/japan-most-important-skincare-product-among-women-by-age/
Naris Cosmetics. "Most Important Skincare Products among Women in Japan as of May 2024, by Age Group." Statista, Statista Inc., 14 Jun 2024, https://www.statista.com/statistics/1498350/japan-most-important-skincare-product-among-women-by-age/
Naris Cosmetics, Most important skincare products among women in Japan as of May 2024, by age group Statista, https://www.statista.com/statistics/1498350/japan-most-important-skincare-product-among-women-by-age/ (last visited December 22, 2024)
Most important skincare products among women in Japan as of May 2024, by age group [Graph], Naris Cosmetics, June 14, 2024. [Online]. Available: https://www.statista.com/statistics/1498350/japan-most-important-skincare-product-among-women-by-age/
