Romania's TV advertiser with the largest audience in 2023 was Zdrovit, the Polish producer of vitamins, food supplements, and other products. It received 111,141 GRP'30 target points, which was an equivalent of over 7.2 million persons reached.
Leading TV advertisers in Romania in 2023, by audience
(in GRP'30 target points)
In the analysis, the population target ALL 21 – 54 years National, ESOMAR grades ABCD was used because in 2023, several television stations, led by the leader Pro TV, used this advertising sales target.
One GRP'30 target point for All 21-54 years ABCD National is the equivalent of 65,000 persons.
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Forbes. (June 17, 2024). Leading TV advertisers in Romania in 2023, by audience (in GRP'30 target points) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1498095/largest-tv-advertisers-by-audience-points-romania/
Forbes. "Leading TV advertisers in Romania in 2023, by audience (in GRP'30 target points)." Chart. June 17, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1498095/largest-tv-advertisers-by-audience-points-romania/
Forbes. (2024). Leading TV advertisers in Romania in 2023, by audience (in GRP'30 target points). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1498095/largest-tv-advertisers-by-audience-points-romania/
Forbes. "Leading Tv Advertisers in Romania in 2023, by Audience (in Grp'30 Target Points)." Statista, Statista Inc., 17 Jun 2024, https://www.statista.com/statistics/1498095/largest-tv-advertisers-by-audience-points-romania/
Forbes, Leading TV advertisers in Romania in 2023, by audience (in GRP'30 target points) Statista, https://www.statista.com/statistics/1498095/largest-tv-advertisers-by-audience-points-romania/ (last visited November 23, 2024)
Leading TV advertisers in Romania in 2023, by audience (in GRP'30 target points) [Graph], Forbes, June 17, 2024. [Online]. Available: https://www.statista.com/statistics/1498095/largest-tv-advertisers-by-audience-points-romania/
