Teenagers' attitudes toward advertising on TikTok & YouTube Shorts in the U.S. 2024

Published by
Michele Majidi,
Nov 9, 2024

During a June 2024 survey among teenagers aged 13 to 17 in the United States, one-quarter (or 25 percent) reported skipping all ads on TikTok and YouTube Shorts. Approximately 16 percent said they did not skip YouTube Shorts ads, instead watching all of them. The same study revealed that YouTube (in its classic version) and TikTok ranked among the leading ad media where U.S. parents saw a commercial for their last purchase for their teenage children.

Teenagers' attitudes toward advertising on TikTok and YouTube Shorts in the United States as of June 2024

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Release date

August 2024

Region

United States

Survey time period

June 2024

Number of respondents

1,000 respondents

Age group

13-17 years

Method of interview

Online survey

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Overview

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Media usage

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Topics

Children and media in the U.S.Television in the United StatesVideo gaming worldwideOnline TV in the United StatesMedia usage in the United States
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