Mothers' motivations on administering health supplements for children in China 2024

Published by
Wenyi Zhang,
Nov 27, 2024

A 2024 survey conducted in China found that children's picky eating was the primary reason mothers began purchasing health products for their children, with 59 percent of the respondents stating it. Over half of the mothers expressed a desire to address this issue with the help of supplements.

Mothers' motivations for administering health supplements to children in China in 2024

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Sources

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Release date

September 2024

Region

China

Survey time period

August 2024

Number of respondents

1,537 respondents

Age group

25-45 years

Special properties

mothers of children aged 3 to 6 years who had purchased children's health products

Method of interview

Online survey

Supplementary notes

Respondents were distributed in first- to third-tier cities in East China, North China, South China, and Central China.

This question was phrased by the source as follows: "What was the initial motivation for you to purchase children's health products?"

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