During a survey among marketers in Australia published in September 2024, 71 percent of respondents identified enhanced targeting as an attribute of programmatic digital out-of-home (prDOOH) advertising, compared to 59 percent for digital out-of-home (DOOH) and 47 percent for traditional OOH.
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VIOOH. (September 17, 2024). Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1497973/marketers-ooh-attributes-australia/
VIOOH. "Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024." Chart. September 17, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1497973/marketers-ooh-attributes-australia/
VIOOH. (2024). Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1497973/marketers-ooh-attributes-australia/
VIOOH. "Attributes of Out-of-home (Ooh), Digital Out-of-home (Dooh), and Programmatic Digital Out-of-home (Prdooh) Advertising According to Marketers in Australia as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1497973/marketers-ooh-attributes-australia/
VIOOH, Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024 Statista, https://www.statista.com/statistics/1497973/marketers-ooh-attributes-australia/ (last visited November 21, 2024)
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1497973/marketers-ooh-attributes-australia/
