During a survey among marketers in Australia published in September 2024, 71 percent of respondents identified enhanced targeting as an attribute of programmatic digital out-of-home (prDOOH) advertising, compared to 59 percent for digital out-of-home (DOOH) and 47 percent for traditional OOH.
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024
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VIOOH. (September 17, 2024). Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1497973/marketers-ooh-attributes-australia/
VIOOH. "Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024." Chart. September 17, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1497973/marketers-ooh-attributes-australia/
VIOOH. (2024). Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1497973/marketers-ooh-attributes-australia/
VIOOH. "Attributes of Out-of-home (Ooh), Digital Out-of-home (Dooh), and Programmatic Digital Out-of-home (Prdooh) Advertising According to Marketers in Australia as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1497973/marketers-ooh-attributes-australia/
VIOOH, Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024 Statista, https://www.statista.com/statistics/1497973/marketers-ooh-attributes-australia/ (last visited December 31, 2024)
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1497973/marketers-ooh-attributes-australia/
