Top methods for purchasing DOOH campaigns according to marketers in France 2024

Published by Statista Research Department, Oct 17, 2024

During a survey among marketers in France published in September 2024, approximately 51 percent reported usually or always purchasing campaigns through direct buys only. Around 46 percent of marketers utilized a mix of direct and programmatic buys, while 45 percent turned only to direct buys.

Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in France as of August 2024

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Sources

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Release date

September 2024

Region

France

Survey time period

as of August 13, 2024

Number of respondents

201 respondents

Special properties

"usually" and "always" responses only

Supplementary notes

Percentage points do not add up to 100 because the source used a five-point scale (from "Never" to "Always"), allowing for overlap of responses.

The source does not specify the survey type or date.

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Global overview

8

European overview

5

United Kingdom

8

Germany

6

France

7

Spain

3

Other European markets

6

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Topics

Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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