According to a February 2024 forecast, the majority of U.S. viewers are estimated to subscribe to the ad-supported tier of Amazon Prime Video, with nearly four in five users opting for this plan by the end of the year, followed closely by Peacock, with about 78 percent of subscribers. In contrast, Disney+ is likely to have around one in four people using the subscription with ads tier, while Netflix's ad-based option will probably only reach 7.5 percent of subscribers.
Share of consumers using ad-supported tiers of subscription over-the-top (OTT) platforms in the United States in 2024, by platform
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Media Play News. (April 15, 2024). Share of consumers using ad-supported tiers of subscription over-the-top (OTT) platforms in the United States in 2024, by platform [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1497904/subscription-ad-supported-ott-penetration-by-platform-us/
Media Play News. "Share of consumers using ad-supported tiers of subscription over-the-top (OTT) platforms in the United States in 2024, by platform." Chart. April 15, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1497904/subscription-ad-supported-ott-penetration-by-platform-us/
Media Play News. (2024). Share of consumers using ad-supported tiers of subscription over-the-top (OTT) platforms in the United States in 2024, by platform. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1497904/subscription-ad-supported-ott-penetration-by-platform-us/
Media Play News. "Share of Consumers Using Ad-supported Tiers of Subscription Over-the-top (Ott) Platforms in The United States in 2024, by Platform." Statista, Statista Inc., 15 Apr 2024, https://www.statista.com/statistics/1497904/subscription-ad-supported-ott-penetration-by-platform-us/
Media Play News, Share of consumers using ad-supported tiers of subscription over-the-top (OTT) platforms in the United States in 2024, by platform Statista, https://www.statista.com/statistics/1497904/subscription-ad-supported-ott-penetration-by-platform-us/ (last visited December 21, 2024)
Share of consumers using ad-supported tiers of subscription over-the-top (OTT) platforms in the United States in 2024, by platform [Graph], Media Play News, April 15, 2024. [Online]. Available: https://www.statista.com/statistics/1497904/subscription-ad-supported-ott-penetration-by-platform-us/
