Open programmatic CTV ad spend worldwide Q3 2020-Q3 2024

Published by
Michele Majidi
,
Mar 13, 2025

Open programmatic connected TV advertising spending  worldwide stood at 6 billion U.S. dollars in the third quarter of 2024, marking a 35 percent increase from the value of 5.3 billion recorded in the third quarter of 2023.

Open programmatic connected TV (CTV) advertising spending worldwide in selected quarters between 2020 and 2024 (in billion U.S. dollars)

CharacteristicSpending in billion U.S. dollars
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Statistic: Open programmatic connected TV (CTV) advertising spending worldwide in selected quarters between 2020 and 2024 (in billion U.S. dollars)

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Release date

November 2024

Region

Worldwide

Survey time period

Q3 2020 to Q3 2024

Special properties

estimate

Supplementary notes

Figures prior to 2024 taken from earlier reports. 

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Consumer insights

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