Open programmatic CTV ad spend worldwide Q3 2020-Q3 2023

Published by
Michele Majidi,
Oct 10, 2024

Open programmatic connected TV advertising spending  worldwide stood at 5.3 billion U.S. dollars in the third quarter of 2023, marking an two-percent increase from the value of 5.2 billion recorded in the third quarter of 2022.

Open programmatic connected TV (CTV) advertising spending worldwide in selected quarters between 2020 and 2023 (in billion U.S. dollars)

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Release date

November 2023

Region

Worldwide

Survey time period

Q3 2020 to Q3 2023

Special properties

estimate

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Statistics on " Connected TV advertising in the United States "

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Other statistics that may interest you Connected TV advertising in the United States

Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

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Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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