Leading factors considered when purchasing luxury beauty in the U.S. 2024

Leading considerations when shopping for luxury cosmetics & fragrances in the United States in 2024

CharacteristicShare of respondents*
Uses premium ingredients 93%
Advanced formulas and technology 84%
Natural and organic ingredients 76%
Cruelty-free/Not tested on animals/Vegan 71%
Attractive packaging 59%
The latest trend or innovation 56%
Personalized products 49%
Sustainability (e.g. recyclable, plastic free packaging, etc.) 47%
Special offer/discount 46%
Made by a socially-inclusive brand 40%
Refillable product packaging 29%
A brand which uses a celebrity/brand ambassador I like 29%
Made within my own country 22%
Created with Highcharts 7.2.2Share of respondents*93%93%84%84%76%76%71%71%59%59%56%56%49%49%47%47%46%46%40%40%29%29%29%29%22%22%Uses premium ingredientsAdvanced formulas and technologyNatural and organic ingredientsCruelty-free/Not tested on animals/VeganAttractive packagingThe latest trend or innovationPersonalized productsSustainability (e.g. recyclable, plastic free packaging, etc.)Special offer/discountMade by a socially-inclusive brandRefillable product packagingA brand which uses a celebrity/brand ambassador I likeMade within my own country
0%10%20%30%40%50%60%70%80%90%100%110%
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Source

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Release date

September 2024

Region

United States

Survey time period

July 2024

Number of respondents

100 respondents

Age group

18 years and older

Special properties

Affluent consumers

Supplementary notes

The source does not specify the type of survey used. 

*Consumers who defined the factor as "essential" or "very important".

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