In 2024, over 90 percent of affluent consumers in the United States taking part in a survey indicated the usage of premium ingredients as the leading factor considered when shopping for luxury beauty items. "Made within my country" was the least popular consideration.
Leading considerations when shopping for luxury cosmetics & fragrances in the United States in 2024
A brand which uses a celebrity/brand ambassador I like
29%
Made within my own country
22%
Created with Highcharts 7.2.2Share of respondents*93%93%84%84%76%76%71%71%59%59%56%56%49%49%47%47%46%46%40%40%29%29%29%29%22%22%Uses premium ingredientsAdvanced formulas and technologyNatural and organic ingredientsCruelty-free/Not tested on animals/VeganAttractive packagingThe latest trend or innovationPersonalized productsSustainability (e.g. recyclable, plastic free packaging, etc.)Special offer/discountMade by a socially-inclusive brandRefillable product packagingA brand which uses a celebrity/brand ambassador I likeMade within my own country
0%10%20%30%40%50%60%70%80%90%100%110%
Add this content to your personal favorites. These can be accessed from the favorites menu in the main navigation.
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Altiant. (September 3, 2024). Leading considerations when shopping for luxury cosmetics & fragrances in the United States in 2024 [Graph]. In Statista. Retrieved February 22, 2025, from https://www.statista.com/statistics/1497843/leading-factors-considered-when-buying-luxury-cosmetics-in-the-us/
Altiant. "Leading considerations when shopping for luxury cosmetics & fragrances in the United States in 2024." Chart. September 3, 2024. Statista. Accessed February 22, 2025. https://www.statista.com/statistics/1497843/leading-factors-considered-when-buying-luxury-cosmetics-in-the-us/
Altiant. (2024). Leading considerations when shopping for luxury cosmetics & fragrances in the United States in 2024. Statista. Statista Inc.. Accessed: February 22, 2025. https://www.statista.com/statistics/1497843/leading-factors-considered-when-buying-luxury-cosmetics-in-the-us/
Altiant. "Leading Considerations When Shopping for Luxury Cosmetics & Fragrances in The United States in 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1497843/leading-factors-considered-when-buying-luxury-cosmetics-in-the-us/
Altiant, Leading considerations when shopping for luxury cosmetics & fragrances in the United States in 2024 Statista, https://www.statista.com/statistics/1497843/leading-factors-considered-when-buying-luxury-cosmetics-in-the-us/ (last visited February 22, 2025)
Leading considerations when shopping for luxury cosmetics & fragrances in the United States in 2024 [Graph], Altiant, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1497843/leading-factors-considered-when-buying-luxury-cosmetics-in-the-us/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.