In June 2024, the share of U.S. consumers using ad-free streaming services significantly dropped to 58 percent, compared to 84 percent recorded in 2023, suggesting a change in viewing behavior. Meanwhile, the share of consumers using ad-supported services increased from 95 percent in June 2021 to 98 percent in June 2024.
Share of consumers using ad-supported or ad-free streaming services in the United States from June 2021 to June 2024
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Media Play News. (July 28, 2024). Share of consumers using ad-supported or ad-free streaming services in the United States from June 2021 to June 2024 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1497778/ad-supported-ad-free-streaming-services-usage-us/
Media Play News. "Share of consumers using ad-supported or ad-free streaming services in the United States from June 2021 to June 2024." Chart. July 28, 2024. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1497778/ad-supported-ad-free-streaming-services-usage-us/
Media Play News. (2024). Share of consumers using ad-supported or ad-free streaming services in the United States from June 2021 to June 2024. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1497778/ad-supported-ad-free-streaming-services-usage-us/
Media Play News. "Share of Consumers Using Ad-supported or Ad-free Streaming Services in The United States from June 2021 to June 2024." Statista, Statista Inc., 28 Jul 2024, https://www.statista.com/statistics/1497778/ad-supported-ad-free-streaming-services-usage-us/
Media Play News, Share of consumers using ad-supported or ad-free streaming services in the United States from June 2021 to June 2024 Statista, https://www.statista.com/statistics/1497778/ad-supported-ad-free-streaming-services-usage-us/ (last visited January 09, 2025)
Share of consumers using ad-supported or ad-free streaming services in the United States from June 2021 to June 2024 [Graph], Media Play News, July 28, 2024. [Online]. Available: https://www.statista.com/statistics/1497778/ad-supported-ad-free-streaming-services-usage-us/
