Consumers using ad-supported and ad-free streaming services in the U.S. 2021-2024
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In June 2024, the share of U.S. consumers using ad-free streaming services significantly dropped to 58 percent, compared to 84 percent recorded in 2023, suggesting a change in viewing behavior. Meanwhile, the share of consumers using ad-supported services increased from 95 percent in June 2021 to 98 percent in June 2024.
