UK: assisted driver assistance features valued by potential car buyers 2024

Share of potential car buyers in the United Kingdom who highly or moderately valued automated driver assistance technologies as of September 2024, by feature

CharacteristicValue highlyValue moderately
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Statistic: Share of potential car buyers in the United Kingdom who highly or moderately valued automated driver assistance technologies as of September 2024, by feature
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Release date

September 2024

Region

United Kingdom

Survey time period

September 4, 2024

Number of respondents

2,165 respondents

Age group

18 years and older

Special properties

consumers who intend to buy a new car in the next 12 months.

Supplementary notes

Original survey question: "If cost were not an issue, how much would you value the following automated driver assistance technologies when purchasing a car?"

The results are weighted by age, gender, education, social grade, and region to be representative of all adults.

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