As of September 2024, around seven in 10 potential UK car buyers highly or moderately valued parking or rear collision warning features when purchasing a car, should cost not be an issue. Blind-spot monitoring was the second most popular choice, with 64 percent of respondents finding it highly or moderately valuable.
Share of potential car buyers in the United Kingdom who highly or moderately valued automated driver assistance technologies as of September 2024, by feature
consumers who intend to buy a new car in the next 12 months.
Supplementary notes
Original survey question: "If cost were not an issue, how much would you value the following automated driver assistance technologies when purchasing a car?"
The results are weighted by age, gender, education, social grade, and region to be representative of all adults.
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YouGov. (September 16, 2024). Share of potential car buyers in the United Kingdom who highly or moderately valued automated driver assistance technologies as of September 2024, by feature [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1497767/uk-adas-features-valued-by-potential-car-buyers/
YouGov. "Share of potential car buyers in the United Kingdom who highly or moderately valued automated driver assistance technologies as of September 2024, by feature." Chart. September 16, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1497767/uk-adas-features-valued-by-potential-car-buyers/
YouGov. (2024). Share of potential car buyers in the United Kingdom who highly or moderately valued automated driver assistance technologies as of September 2024, by feature. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1497767/uk-adas-features-valued-by-potential-car-buyers/
YouGov. "Share of Potential Car Buyers in The United Kingdom Who Highly or Moderately Valued Automated Driver Assistance Technologies as of September 2024, by Feature." Statista, Statista Inc., 16 Sep 2024, https://www.statista.com/statistics/1497767/uk-adas-features-valued-by-potential-car-buyers/
YouGov, Share of potential car buyers in the United Kingdom who highly or moderately valued automated driver assistance technologies as of September 2024, by feature Statista, https://www.statista.com/statistics/1497767/uk-adas-features-valued-by-potential-car-buyers/ (last visited December 22, 2024)
Share of potential car buyers in the United Kingdom who highly or moderately valued automated driver assistance technologies as of September 2024, by feature [Graph], YouGov, September 16, 2024. [Online]. Available: https://www.statista.com/statistics/1497767/uk-adas-features-valued-by-potential-car-buyers/
