In the second quarter of 2024, 19.4 percent of traffic to connected TV (CTV) programmatic advertising was invalid worldwide. In the Asia-Pacific (APAC) region, the share stood at 18.4 percent.
Share of traffic to connected TV (CTV) programmatic advertising that was invalid in selected markets worldwide in 2nd quarter 2024
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Pixalate. (September 5, 2024). Share of traffic to connected TV (CTV) programmatic advertising that was invalid in selected markets worldwide in 2nd quarter 2024 [Graph]. In Statista. Retrieved October 20, 2024, from https://www.statista.com/statistics/1497747/connected-tv-device-ad-fraud-region/
Pixalate. "Share of traffic to connected TV (CTV) programmatic advertising that was invalid in selected markets worldwide in 2nd quarter 2024." Chart. September 5, 2024. Statista. Accessed October 20, 2024. https://www.statista.com/statistics/1497747/connected-tv-device-ad-fraud-region/
Pixalate. (2024). Share of traffic to connected TV (CTV) programmatic advertising that was invalid in selected markets worldwide in 2nd quarter 2024. Statista. Statista Inc.. Accessed: October 20, 2024. https://www.statista.com/statistics/1497747/connected-tv-device-ad-fraud-region/
Pixalate. "Share of Traffic to Connected Tv (Ctv) Programmatic Advertising That Was Invalid in Selected Markets Worldwide in 2nd Quarter 2024." Statista, Statista Inc., 5 Sep 2024, https://www.statista.com/statistics/1497747/connected-tv-device-ad-fraud-region/
Pixalate, Share of traffic to connected TV (CTV) programmatic advertising that was invalid in selected markets worldwide in 2nd quarter 2024 Statista, https://www.statista.com/statistics/1497747/connected-tv-device-ad-fraud-region/ (last visited October 20, 2024)
Share of traffic to connected TV (CTV) programmatic advertising that was invalid in selected markets worldwide in 2nd quarter 2024 [Graph], Pixalate, September 5, 2024. [Online]. Available: https://www.statista.com/statistics/1497747/connected-tv-device-ad-fraud-region/