A survey conducted at the end of 2023 in China shows that consumers from Tier 3 and Tier 4 cities were more optimistic than those living elsewhere in the country, with 82 percent of respondents there expressing confidence in the economy. In Comparison, only 67 percent of rural respondents were economically optimistic. Notably, the Generation Z was the most confident age group across all city tiers.
Share of Chinese respondents who are economically optimistic as of the end of 2023, by city tier
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McKinsey & Company. (July 8, 2024). Share of Chinese respondents who are economically optimistic as of the end of 2023, by city tier [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1497715/china-consumer-confidence-level-in-the-economy-by-city-tier/
McKinsey & Company. "Share of Chinese respondents who are economically optimistic as of the end of 2023, by city tier." Chart. July 8, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1497715/china-consumer-confidence-level-in-the-economy-by-city-tier/
McKinsey & Company. (2024). Share of Chinese respondents who are economically optimistic as of the end of 2023, by city tier. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1497715/china-consumer-confidence-level-in-the-economy-by-city-tier/
McKinsey & Company. "Share of Chinese Respondents Who Are Economically Optimistic as of The End of 2023, by City Tier." Statista, Statista Inc., 8 Jul 2024, https://www.statista.com/statistics/1497715/china-consumer-confidence-level-in-the-economy-by-city-tier/
McKinsey & Company, Share of Chinese respondents who are economically optimistic as of the end of 2023, by city tier Statista, https://www.statista.com/statistics/1497715/china-consumer-confidence-level-in-the-economy-by-city-tier/ (last visited December 23, 2024)
Share of Chinese respondents who are economically optimistic as of the end of 2023, by city tier [Graph], McKinsey & Company, July 8, 2024. [Online]. Available: https://www.statista.com/statistics/1497715/china-consumer-confidence-level-in-the-economy-by-city-tier/