Global and EU revenue split on the Apple App Store worldwide 2024

Apple charges developers a 30 percent fee on in-app payments and subscriptions. On the Apple App Store, developers and publishers can distribute their mobile applications and earn revenues from having customers buying subscriptions or one-time mobile experiences and virtual goods. Since its launch in July 2008, the Apple App Store business model has been based on hosting mobile apps for a fee charged to developers on their in-app sales or paid app revenues. However, since 2020, app publishers have been engaging in a legal battle with Apple to allow third-party payment options and lower commission fees. After the complaints of several high-profile app publishers such as Epic Games, Spotify, and Match Group, Apple has been hit with fines, especially in the European Union - where the region's EU Digital Markets Act (DMA) regulates the tech sector. Since August 2024, publishers in the EU will be subjected to a standard 17 percent commission fee on in-app purchases made via iOS and iPadOS.