Apple charges developers a 30 percent fee on in-app payments and subscriptions. On the Apple App Store, developers and publishers can distribute their mobile applications and earn revenues from having customers buying subscriptions or one-time mobile experiences and virtual goods. Since its launch in July 2008, the Apple App Store business model has been based on hosting mobile apps for a fee charged to developers on their in-app sales or paid app revenues. However, since 2020, app publishers have been engaging in a legal battle with Apple to allow third-party payment options and lower commission fees. After the complaints of several high-profile app publishers such as Epic Games, Spotify, and Match Group, Apple has been hit with fines, especially in the European Union - where the region's EU Digital Markets Act (DMA) regulates the tech sector. Since August 2024, publishers in the EU will be subjected to a standard 17 percent commission fee on in-app purchases made via iOS and iPadOS.
Commission rates applied by the Apple App Store worldwide and in the European Union (EU) as of September 2024
Characteristic
Commission rates and fees
Apple App Store (standard)
30%
Apple App Store (EU)
17%
Apple App Store (subscriptions for the first 12 months)
30%
Apple App Store (subscriptions after 12 months)
15%
Apple App Store (EU subscription after 12 months)
10%
Apple App Store (Global App Store Small Business program)
15%
Apple App Store (EU App Store Small Business program)
10%
Apple App Store (EU Apple Video Partner program or News Partner program)
10%
Apple App Store payment processing fee (EU)
3%
Apple App Store Netherlands (dating apps)
27%
Apple App Store Alternative PSP within app or link to brand website for process payment (EU)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (October 8, 2024). Commission rates applied by the Apple App Store worldwide and in the European Union (EU) as of September 2024 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1497695/revenue-split-apple-app-store-eu-global/
Statista. "Commission rates applied by the Apple App Store worldwide and in the European Union (EU) as of September 2024." Chart. October 8, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1497695/revenue-split-apple-app-store-eu-global/
Statista. (2024). Commission rates applied by the Apple App Store worldwide and in the European Union (EU) as of September 2024. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1497695/revenue-split-apple-app-store-eu-global/
Statista. "Commission Rates Applied by The Apple App Store Worldwide and in The European Union (Eu) as of September 2024." Statista, Statista Inc., 8 Oct 2024, https://www.statista.com/statistics/1497695/revenue-split-apple-app-store-eu-global/
Statista, Commission rates applied by the Apple App Store worldwide and in the European Union (EU) as of September 2024 Statista, https://www.statista.com/statistics/1497695/revenue-split-apple-app-store-eu-global/ (last visited December 19, 2024)
Commission rates applied by the Apple App Store worldwide and in the European Union (EU) as of September 2024 [Graph], Statista, October 8, 2024. [Online]. Available: https://www.statista.com/statistics/1497695/revenue-split-apple-app-store-eu-global/
