Top methods for purchasing DOOH campaigns according to marketers in Brazil 2024

Published by
J. G. Navarro,
Nov 9, 2024

During a survey among marketers in Brazil published in September 2024, approximately 51 percent reported usually or always purchasing digital out-of-home (DOOH) campaigns through direct buys only. Around 47 percent of marketers utilized a mix of direct and programmatic buys, while 45 percent relied on programmatic buys only.

Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in Brazil as of August 2024

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Sources

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Release date

September 2024

Region

Brazil

Survey time period

as of August 13, 2024

Number of respondents

199 respondents

Special properties

"usually" and "always" responses only

Supplementary notes

Percentage points do not add up to 100 because the source used a five-point scale (from "Never" to "Always"), allowing for overlap of responses.

The source does not specify the survey type or date.

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Topics

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