As of August 2024, 25 percent of marketers surveyed in Germany reported having incorporated programmatic digital out-of-home (prDOOH) advertising into their media plans during the 18 months preceding the survey. Around 33 percent of respondents planned to adopt prDOOH within the following 18 months.
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Germany as of August 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VIOOH. (September 17, 2024). Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Germany as of August 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1497606/prdooh-inclusion-in-media-plans-germany/
VIOOH. "Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Germany as of August 2024." Chart. September 17, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1497606/prdooh-inclusion-in-media-plans-germany/
VIOOH. (2024). Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Germany as of August 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1497606/prdooh-inclusion-in-media-plans-germany/
VIOOH. "Percentage of Marketers Who Have Included or Intended to Include Programmatic Digital Out-of-home (Prdooh) Advertising in Their Media Plans in Germany as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1497606/prdooh-inclusion-in-media-plans-germany/
VIOOH, Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Germany as of August 2024 Statista, https://www.statista.com/statistics/1497606/prdooh-inclusion-in-media-plans-germany/ (last visited December 22, 2024)
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Germany as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1497606/prdooh-inclusion-in-media-plans-germany/
