As of August 2024, 26 percent of marketers surveyed in France reported incorporating programmatic digital out-of-home (prDOOH) advertising into their media plans during the 18 months preceding the survey. Around 36 percent of marketers planned to adopt prDOOH within the following 18 months.
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in France as of August 2024
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VIOOH. (September 17, 2024). Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in France as of August 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1497604/prdooh-inclusion-in-media-plans-france/
VIOOH. "Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in France as of August 2024." Chart. September 17, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1497604/prdooh-inclusion-in-media-plans-france/
VIOOH. (2024). Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in France as of August 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1497604/prdooh-inclusion-in-media-plans-france/
VIOOH. "Percentage of Marketers Who Have Included or Intended to Include Programmatic Digital Out-of-home (Prdooh) Advertising in Their Media Plans in France as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1497604/prdooh-inclusion-in-media-plans-france/
VIOOH, Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in France as of August 2024 Statista, https://www.statista.com/statistics/1497604/prdooh-inclusion-in-media-plans-france/ (last visited December 22, 2024)
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in France as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1497604/prdooh-inclusion-in-media-plans-france/
