During a study among marketers in Australia published in September 2024, approximately 27 percent reported having incorporated programmatic digital out-of-home (prDOOH) advertising into their media plans during the 18 months preceding the survey. Additionally, around 35 percent of marketers planned to utilize prDOOH within the next 18 months.
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Australia as of August 2024
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VIOOH. (September 17, 2024). Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Australia as of August 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1497588/marketers-use-prdooh-advertising-australia/
VIOOH. "Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Australia as of August 2024." Chart. September 17, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1497588/marketers-use-prdooh-advertising-australia/
VIOOH. (2024). Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Australia as of August 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1497588/marketers-use-prdooh-advertising-australia/
VIOOH. "Percentage of Marketers Who Have Included or Intended to Include Programmatic Digital Out-of-home (Prdooh) Advertising in Their Media Plans in Australia as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1497588/marketers-use-prdooh-advertising-australia/
VIOOH, Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Australia as of August 2024 Statista, https://www.statista.com/statistics/1497588/marketers-use-prdooh-advertising-australia/ (last visited December 22, 2024)
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Australia as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1497588/marketers-use-prdooh-advertising-australia/
