During a May 2024 survey in the United States, 76 percent of responding baby boomers reported usually buying from the same grocery and household goods brands, compared to 66 percent of the overall average among adults. In the beauty and personal care category, baby boomers' brand loyalty reached 73 percent, versus a national average of 62 percent.
Preference for usually buying from the same brands vs. trying new ones among baby boomers and overall adults in the United States as of May 2024
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MarketingCharts. (September 19, 2024). Preference for usually buying from the same brands vs. trying new ones among baby boomers and overall adults in the United States as of May 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1497579/brand-loyalty-baby-boomers-vs-adults-united-states/
MarketingCharts. "Preference for usually buying from the same brands vs. trying new ones among baby boomers and overall adults in the United States as of May 2024." Chart. September 19, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1497579/brand-loyalty-baby-boomers-vs-adults-united-states/
MarketingCharts. (2024). Preference for usually buying from the same brands vs. trying new ones among baby boomers and overall adults in the United States as of May 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1497579/brand-loyalty-baby-boomers-vs-adults-united-states/
MarketingCharts. "Preference for Usually Buying from The Same Brands Vs. Trying New Ones among Baby Boomers and Overall Adults in The United States as of May 2024." Statista, Statista Inc., 19 Sep 2024, https://www.statista.com/statistics/1497579/brand-loyalty-baby-boomers-vs-adults-united-states/
MarketingCharts, Preference for usually buying from the same brands vs. trying new ones among baby boomers and overall adults in the United States as of May 2024 Statista, https://www.statista.com/statistics/1497579/brand-loyalty-baby-boomers-vs-adults-united-states/ (last visited December 22, 2024)
Preference for usually buying from the same brands vs. trying new ones among baby boomers and overall adults in the United States as of May 2024 [Graph], MarketingCharts, September 19, 2024. [Online]. Available: https://www.statista.com/statistics/1497579/brand-loyalty-baby-boomers-vs-adults-united-states/
